In-Car Rear-Seat Infotainment System

Research-led concept for an autonomous taxi rear-seat infotainment system: I gathered user requirements, prioritised 34 functional and 10 non-functional needs, prototyped two interface variants, and validated them through A/B testing and SUS scoring. The result is a touch-first, high-accessibility experience that lets passengers plan routes, stream media, and control cabin comfort—all within a calm, driver-free UI.

Client

Uni Project

DELIVERABLES

UX Research Interviews Data Collection Ethnography

Year

2023

Role

Researcher